JUPITER is an Italian brand founded by Letizia Bettoni, which focuses on new design approaches at the intersection of jewelry and fashion.
The Brand
JUPITER started in summer 2020 as a home-grown design project and quickly became a go-to full-fledged jewelry brand focused on unique, contemporary and voluminous pieces. The brand aims to bring innovative ideas into the new-jewelry scenario by combining Italian goldsmith tradition with original design approaches, creating one-of-kind modern pieces with bold touches as a synthesis between fashion and jewelry, which reflects the stylistic influences that characterize Letizia's background, divided between art and design.
The Founder
Letizia Bettoni is a creative director and designer born in Italy in 1995. She holds a degree from the Academy of Fine Arts of Brera in Milan, and a master’s degree from IED - Istituto Europeo di Design. Since JUPITER’s foundation, her creations have been frequently featured on Vogue, Numéro, Odda, Cosmopolitan, Vanity Fair, GQ, Elle, Harper’s Bazaar, AD Design; and worn by artists Rihanna, Dua Lipa, Bella Hadid, Tinashe, Elizabeth Banks, Omar Ayuso, Malcolm McRae, Landon Barker, plus others.
Our Jewelry
All JUPITER jewels are ethically made in Italy by goldsmith artisans focusing on craftsmanship, and sustainable fabrication techniques. Each JUPITER's jewel is recognizable by the engraved hallmarks that certify its authenticity and traceability. On request, JUPITER offers customized jewelry pieces, production times for exclusive design are defined at the time of the request and evaluated on a case-by-case basis. Sales appointments are available in Milan upon demand.