JUPITER is an italian jewelry brand founded by Letizia Bettoni, started as an experimental practice is today known for its creative and bold vision between jewelry and fashion design. 

JUPITER started as a home-grown laboratory and quickly became the go-to name for eye-catching custom jewelry, blowing Instagram feeds since its foundation. By envisioning a model based on direct and empathic relations with its community JUPITER’s design process creates interplays of form, matter, and color, as a synthesis between fashion and jewelry design. The brand aims at bringing innovative ideas into the new-jewelry scenario combining Italian goldsmith tradition with experimental design approaches for one-of-kind modern pieces with voluminous touches.

Letizia Bettoni is a creative director and designer born in Italy in 1995. After earning a degree from the Academy of Fine Arts of Brera in Milan, she obtained a Master’s in Fashion from IED - Istituto Europeo di Design. Her work has been featured on ODDA Magazine, Carnale, NSS, Vogue, Numéro, Vanity Fair, AD Design, Io Donna, Elle Decor, PAP Korea and Schön among others. In April 2022 a JUPITER limited edition Ring was featured in the Vogue US issue worn by Bella Hadid styled by Gabriella Karefa-Johnson.

JUPITER jewels are ethically produced in Italy by goldsmith artisans with certified precious metals and gemstones, selected for their aesthetic qualities. JUPITER is happy to offer customized jewels on request, production times for single pieces are defined at the time of the request and evaluated on a case-by-case basis. Personal shop appointments are available in Milan - Italy on request, each appointment must be confirmed by email in advance. JUPITER is happy to offer digital shop assistance via Ig chat or mails, click here to contact us.

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