JUPITER is a fine jewelry brand founded in 2020 by Letizia Bettoni, started as an experimental practice is today known for its creative and bold vision in jewelry design. 


JUPITER started as a home-grown laboratory in June 2020 and quickly became the go-to name for eye-catching custom jewelry, blowing Instagram feeds since its foundation. By envisioning a model based on direct and empathic relations with its community JUPITER’s design process creates interplays of form, matter, and color, as a synthesis between fashion and design. The brand aims at bringing innovative ideas into the new-jewelry scenario combining Italian goldsmith tradition with experimental design approaches for one-of-kind modern pieces with voluminous touches.
Letizia Bettoni is a creative director and designer born in Italy in 1995. After earning a degree in New Technologies for Arts from the Academy of Fine Arts of Brera in Milan, she obtained a Master’s in Fashion from IED. Her work has been featured on ODDA Magazine, Carnale, NSS, Vogue, Vanity Fair, AD Design, Io Donna, Elle Decor, Schön among others. In June 2021 JUPITER was one of the 15 brands selected for the pop-up store and concept library “Semaine Library” curated by Semaine Online, at Rue Mazarine 13 in Paris, for the launch of the much coveted book "How to be a Tastemaker" published by Gestalten.
JUPITER jewels are ethically produced in Italy by goldsmith artisans with certified precious metals and gemstones, selected for their aesthetic qualities. Enameled jewels are entirely made by hand with eco-certified colours. JUPITER is happy to offer customized jewels on request, production times for single pieces are defined at the time of the request and evaluated on a case-by-case basis. Personal shop appointments are available in Milan - Italy on request, each appointment must be confirmed by email in advance. JUPITER is happy to offer digital shop assistance via Ig chat or mails, click here to contact us.

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